2026 in-cosmetics Latin America, Day 2—also the closing day.

The show floor in São Paulo gradually grew quiet, and HONDU’s booth (Booth: J43) wrapped up amid steady traffic and business discussions.

On Day 1, we mentioned that in the Latin American market, the first language is “appearance.”

After two days, this was proven—facial cleansers, body washes, and shampoos displayed in dopamine-colored palettes were seen first at the booth before being picked up.

On the closing day, J43 still drew a steady stream of visitors.

Photo: HONDU Booth J43 at the São Paulo show.

This cleanser has a unique shape—like a freshly piped butter cookie.

In terms of production, it uses a 60°C crystallization process.

High-temperature crystallized formulas tend to become coarse—rough in texture and less smooth. But our finished product remains fine and soft to the touch.

Appearance is the prelude to experience; touch is the final inch that makes people stay.

Photo: Butter Cookie Facial Cleanser.

Foam performance and skin moisture/oil data test of the Butter Cookie Facial Cleanser.

Another product frequently tried was the Pudding Makeup Remover.

Its features are straightforward: it quickly dissolves makeup while providing a fresh feel without an obvious oily film.

It cleans thoroughly without feeling heavy or oily—especially suited to Latin American consumers who prefer a fresh feel, matching the local climate and usage habits.

Photo: Makeup removal data of the Pudding Makeup Remover.

At this exhibition, we also presented our plant-based line.

HONDU BAMBU102 Bamboo Juice is a plant-derived extract.

Brook Shampoo uses this extract to replace part of the water phase—“juice instead of water”—making the formula more concentrated.

Photo: Foam performance and scalp moisture/oil data test of Brook Shampoo.

From surfactants to plant extracts, HONDU aims to offer the Latin American market a complete set of gentle, refreshing skin cleansing solutions.

Over two days, everyone who stopped by HONDU J43 made us more certain: expertise should be seen; technology should be experienced.

We hope that in the future, we can work with more customers and peers in the Latin American market to bring cleaner, healthier cleansing experiences to more consumers.

After the show, if you would like product information, samples, or formulation recommendations, please contact the HONDU team.